Amit Yadav

Hello! I'm Amit

I am a digital marketing & eCommerce professional with over 14 years of experience and a strong track record in boosting business and growing market share for brands in diverse sectors such as fashion, CPG, home décor, lifestyle and jewellery.

With an MBA in marketing and specialization in advanced digital marketing, data, artificial intelligence and analytics from Kellogg School of Management, I believe I have the necessary qualification and expertise to support an organisation’s business goals and aspirations in a digital era.

Amit Yadav

Ecommerce & Digital Marketing Professional

647-446-1755

Email:

yadav86.amit@gmail.com

Address:

Guelph, ON; N1E 0A4

Canada

Phone:

EXPERIENCE

Sept 2020 - Feb 2022

Head of OmniChannel Marketing

& Growth Strategy

KASHKHA FASHION

Ecommerce website traffic up by 26% in 2021 as compared to 2020. Ecommerce website traffic is up by 279% in 2021 as compared to 2019. 2021 LFL Business grew by 23% as compared to 2019.
Responsible for building and executing the global marketing strategy for Kashkha stores worldwide and digital / e-commerce ecosystem and acquisition channels.
Developed omnichannel campaigns, retargeting visitors with digital ads.
Developed an AI chatbot that operates on channels such as e-commerce, WhatsApp, Instagram, messenger.
Delivered personalized experience to users through Artificial Intelligence tools such as Twik, reConvert.
Transmedia digital storytelling across social platforms paid ads such as Instagram, Snapchat, Facebook, TikTok, GDN, YouTube & strategic influencer campaigns.
Developed a customer retention strategy.
Recognizing the UAE Women who excel in their fields in collaboration with Fujairah Social & Cultural Association leading to a 35% increase in-store sales (LINK).
In 2021 organized and managed a special 3-month photography exhibition project ‘Fashion – Through the Lens’ for students from the University of Sharjah at City Centre Al Zahia Mall which led to a 48% increase in-store sales (LINK).

Mar 2020 - Aug 2020

Director of Ecommerce

& Digital Marketing

ATECA HOLDING

Managed a team of 15+ across media, analytics, web development & brand design aligned on KPIs. Heading Digital & Marketing Department for all verticals of Holding Group companies.
Developing e-commerce website for hotel bookings, travel industry, hotel supplies. Collaborating with OTA like Booking.com, Expedia, Google Hotel booking.
Doing Strategic tie-up with technology behemoth such as Oracle, Sabre, WIHP, Salesforce.

Mar 2016 - Mar 2020

2XL HOME

Omnichannel Marketing Manager

Launched the E-commerce platform for the brand and grew it from zero to AED 5 million annually. 2017 – IPSOS recognized 2XL digital campaign as one of the best campaigns in the industry.
March 2020 – Sales increased by 79% in the Galleria store post the digital marketing campaign.
2019- Thoughtful strategies led to Ecommerce traffic & revenue increase by more than 100% y-o-y. Strategic Year of Tolerance Art Exhibition leading to 250% increase in Jumeirah store sales (LINK). 2019 - Design ME Best Home Decor store winner.
2019 - Sales increased in Uptown Mirdif store by 62% post the digital marketing campaign launch. 2018 - InsideOut Best Home Store of the year & Design ME, Home runner, up.
2017 -InsideOut Best Home Accessories of the year.
2016 - Changed all customer touchpoints to convey brand message seamlessly.
2016-2020 - Strategic tie-ups & promotions giving around 80% ROI with banks - ADCB, ENBD, DIB, and FAB. 2016 - Saved more than AED 2 million with better media planning & negotiation.
Delivered seamless customer experience across social digital such as Instagram, Facebook, Snapchat.

June 2015 - Feb 2016

Marketing & Ecommerce Specialist

BINHENDI ENTERPRISES

Attained VOSS water e-commerce incremental sale by more than 600%.
Managed multiple and varied categories ranging from Hugo Boss, Ulysses. Nardin, VOSS Water, Texas instrument, Jolly Caffe, Porsche Design Artioli, Zilli, Billionaire, 2nd Cup, East India Company, Jolen Cream to
Landscape Infrastructures.
Conducted Texas Instrument workshop among Math teachers leading 50% increase in sales.
Drove various promotions & tie-ups helping the brand to grow multiple times.

Feb 2014 - June 2015

Marketing & Ecommerce Manager

PURE GOLD JEWELLERS

Started the brand’s e-commerce journey with the launch of the platform in GCC Market, Europe & India Market.
Planned & executed digital paid search, social, GDN, YouTube, email, and affiliate marketing.
Increased the e-commerce business from zero to 1 million AED in 1st year.
Aligned strategy and activities with e-commerce, creative, PR, and social media agencies to drive solid results.
Defined and led the relaunch and repositioning marketing campaigns for the brand on its 25th Anniversary.
Handled strategic marketing campaigns and mall activations to promote international brands within the group like Moraglione, Cerrone, Leo Pizzo, Annamaria Cammilli & Roberto Coin.

June 2011 - Feb 2014

Assistant Manager Marketing

LANDMARK GROUP – LIFESTYLE

Helped organization achieve annual revenue of AED 400 million.
Using in-house CRM database, drive incremental customers from Home Centre stores to Lifestyle stores in the same shopping mall.
Increase in footfall by more than 10% using the best-suited tie-ups & promotions.
Received employee of the month award.
Handled personal care brands like L’Oréal, Maybelline, NYX, Bentley, Versace, Jaguar, Hugo Boss, Cartier, Mont Blanc, Roberto Cavalli, Carolina Herrera, Escada, Ellie Saab & Chopard.
Strategies in expanding the brand in other geographies & launched 20 stores.

Oct 2007 - June 2011

Deputy Manager Marketing

RELIANCE RETAIL (TRENDS) LTD.

Key member of the team to introduce & launch the fashion brand across India.
Received Spotlight Award for complete implementation of the Reliance Trends Summer EOSS.
Received Spotlight Award for negotiation skills and reduced the BTL cost by 30%.
Pioneer member in launching the brand in India and opened more than 50 fashion retail stores all over India.

EDUCATION

SPECIALISATION

Digital Marketing Strategies

KELLOGG SCHOOL OF MANAGEMENT

Digital Marketing Strategies: Data, AI, Automation & Analytics; Perfect Score

MBA

BIM, INDIA

Master of Business Administration

SPECIALISATION

IIM CALCUTTA

Digital & Social Media Marketing Strategy

SPECIALISATION

WHARTON ONLINE

AI Applications in Marketing & Finance

SPECIALISATION

FACEBOOK BLUEPRINT

BACHELOR OF TECHNOLOGY

INDIA

SPECIALISATION

GOOGLE

Digital & eCommerce Marketing Bootcamp at Dublin Head Office

SPECIALISATION

GOOGLE

Digital Garage

SCHOOLING

THE ARMY PUBLIC SCHOOL, NEW DELHI

CLIENTS

BRAND EXPERIENCE

SKILLS

Digital & Ecommerce

Digital Analytics

Shopify

SEO / SEM

Adobe Analytics

Digital Campaign Management

Snapchat Ads Manager

Google Ads Manager

Salesforce / Mailchimp

Sprinklr / Eloqua

DSP / SSP and Adtech / Martech

Brand Management

CBA

P&L Management Loyalty Program

Market Outreach

Digital Transformation

Digital Content Development

Magento

Google Analytics

Social Media Marketing

Facebook Ads Manager

TikTok Ads Manager

A/B Testing

AI Chatobot

LexisNexis

Omnichannel Integrated Marketing

Strategic Planning & Analysis & ROI

Budgeting & Forecasting

Analysing Consumer Behaviour

Competitors Mapping

EXPERTISE

Digital & eCommerce professional with over 14 years of experience.
Expert in boosting market share and driving growth for omnichannel retailers in Fashion, FMCG, Lifestyle, Home Décor, Jewellery & Personal Care sectors.

Successfully Launched & positioned 10 e-commerce websites, Hundreds of Digital campaigns with Positive ROI & more than 100 award-winning Retail Stores across India, GCC, Europe & Far East.
Highly skilled at analyzing data based on consumer insights and business KPIs to develop effective and powerful marketing campaigns aimed at optimizing ROI, reducing expenses, and enhancing operation.

Keynote speaker & panelist on digital commerce conferences and discussions. Writer on business technology.
Lectures on Digital & Artificial Intelligence in prestigious universities around the world.

CONTACT